BRAND EVOLUTION

09 Apr BRAND EVOLUTION

By: Greg Johnson, Director of Marketing

As Flix has made the transition from a single unit-operation to a multi-unit national brand, we have found a need to update some of the creative assets used in order to best communicate the brand benefits to new markets. The process has been both exciting and formidable, but the marketing team has risen to the occasion.

We’d like to share some of the projects we have been working on that, if you’re in one of our new or existing markets, you may have seen. We’d also like to tease a few of the upcoming pieces that will be added to our brand going forward over the next twelve months.

On New Year’s Day this year, a crew of three traveled to our newest location in Iowa to produce a new :30 second and :60 second commercial for use in all current and existing markets. The goal of this commercial was to highlight the guest experience, showing the four major tenets of the Flix brand: movies, food, beer, and hospitality. One of the benefits of an e-newsletter is that you get to see it too here.

The commercial was created in 1080p, pro-res HD and we expect it to have a shelf-life of at least 24 months. The best part about using our own people for the creation of our new commercial rather than hiring an outside agency, is that we have access to all of the footage that we created during the shooting period. From this footage, we have started the process of generating additional creative video assets for use in other areas of Flix.

The first completed asset is our Flix Promotional Reel that we send to prospective landlords to explain the Flix Brewhouse concept and the benefits of having Flix as an anchor tenant.

Finally, I will share one of our recruiting ads. As Flix exists to create and share happiness, we want to ensure that viewers see people who are happy when they experience the Flix brand. This ad represents a shift we are currently undergoing to increase the inclusion of people in the marketing pieces we create.

Over the summer during blockbuster movie season, we will embark on the process of creating many new creative assets to use in video, print and online pieces, with a heavy emphasis on happy people. As the Flix brand continues to evolve and grow, our focus on happiness will grow with it. You can expect to see that reflected in all the guest facing pieces coming from the brand team here. By the next newsletter, we will have many new production pieces to show you!